The entire energy drink market is pure hype, because they are basically selling consumers toxins that make the body have a physiological reaction that is mislabeled as energy. Other than that, their claims are rather understated, they don’t go to great lengths to oversell their product, and basically have copied the structure of other popular brands. This is definitely something that will resonate with consumers that don’t want to pay twice as much for essentially the same product. They say that it is real energy for real people at a real value. Fifteen different flavors later they seem to be treading water in a volatile industry. It basically threw its hat into the ring and said “me too”. The Rip It brand is interesting because it is manufactured by National Beverage, which tries to compete with the big soda brands Coke and Pepsi with its various products. So how does it compare in taste and value to the big boys?Įnergy drinks are surging in popularity across the globe and more and more brands are entering the market. They are trying to grab those customers that don’t feel like paying a premium just to get a shot of energy into their system. Simon Cowell.If you’re familiar with Shasta or Faygo, you might suspect that Rip It would be a generic brand looking for its share of the energy drink market. Rip It Energy Fuel may or may not work, depending on what is being ripped. Almost no aftertaste.Ĭons: Typical green energy drink color. (Editor’s Note: The Impulsive Buy would like to thank CT from the Population Statistic for creating The Impulsive Buy favicon, which can be found in the address bar of your browser…Hopefully.) Oh, wow! I guess Rip It Energy Fuel does work. Now in front of me is a picture of American Idol judge, Simon Cowell.ĭAMN FRICKIN’ ARROGANT PRICK!!! YOU KNOW WHAT? YOU SUCK, ASSWIPE!!! HOW ABOUT I TEAR THAT SMUG LOOK OFF OF YOUR FACE!!! Now that I think about it, maybe I have to try something different. I’m pretty sure the caffeine, taurine, inositol, and guarana must have kicked in by now, but I’m just not feeling it. Although, it doesn’t taste as good as The Impulsive Buy favorite, Monster Energy Drink.Īnyway, so far, through this entire review I have had a blank sheet of paper in front of me and I honestly have had no urge to rip it, despite just drinking a can of Rip It Energy Fuel. However, the lack of bite and aftertaste made it easier to tank the big 16-ounce can of the berry and citrus flavored Rip It Energy Fuel, which tasted pretty good. This surprised me because just like almost all Ben Affleck movies, most energy drinks with aggro names leave me with a weird aftertaste. This was disappointing because that bite is one of the things that wakes me up when I’m trying to finish a review or if I’m trying to stay up late to watch Ronco infomercials or the softcore porn on HBO.Īnother thing I noticed about the Rip It Energy Fuel was that there was almost no aftertaste. The first thing I noticed about it was its lack of bite that most energy drinks have, which was probably due to the lack of carbonation in the Rip It Energy Fuel. However, after I drank it, I realized that it wasn’t a typical energy drink. Maybe I have to inject it into my ass meat, like Jose Canseco did with steroids.Īnyway, on the outside, the Rip It Energy Fuel looks like any old energy drink with an aggro name, aggro designed can, and its typical aggro green energy drink color. Maybe it takes a while for the effects to kick in. I think I’m not properly using the Rip It Energy Fuel, because I just drank a big 16-ounce can of it and I have no urge to rip anything, not even the jurors in the Michael Jackson case or Paris Hilton.
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